![]() This allows marketers to combine direct mail programs with their other marketing strategies to provide their audience with timely, relevant, and personalized physical mail. Certain direct mail automation platforms like PFL Hybrid Experience Platform and Sendoso offer integrations that make this possible. Triggers can include things like attending a webinar, browsing the product catalog on your website, adding a product to a shopping cart, filling in a demo request form, etc. These types of programs aim to unite physical and digital direct mail approaches to produce an integrated hybrid experience for mail recipients.ĭepending on the company, this may look like integrating your direct mail automation platform with your marketing automation, email marketing, account-based marketing (ABM), sales engagement, or CRM software so you can orchestrate a triggered direct mail campaign. One new trend in the direct mail automation space is the emergence of hybrid direct mail programs. For example, companies can use these platforms to send employees gifts for anniversaries, birthdays, company milestones, etc. But many innovative companies are testing out using direct mail automation platforms to help increase employee engagement and improve the employee experience. The HR use cases for this type of software are still emerging. as in customer loyalty programs) or events. These products can also be used in local marketing to inform potential customers of promotions (e.g. Marketers might use direct mail automation as part of their account-based marketing (ABM) strategy, to send out gifts and marketing materials after an event or webinar, or to engage/re-engage a specific segment of users or customers. Individual sales reps or sales managers can use these platforms to send out gifts to new customers or prospects they are trying to win over. There are several sales, marketing, and HR use cases for direct mail automation software. Direct Mail Automation Software Use Cases Depending on your use case, one of these types of direct mail automation platforms may be more preferable. Other direct mail automation platforms instead connect users with marketplaces of goods (such as Amazon) to help keep costs low. Some direct mail automation products allow users to completely customize the materials that are sent out with their own branding and logos. Direct mail includes varieties of print mail like brochures, product catalogs, newsletters, postcards, and other sales and marketing collateral. Using direct mail automation software, marketers can plan and deliver mail campaigns similar to email marketing or marketing automation software. User and Entity Behavior Analytics (UEBA)ĭirect mail automation software allows marketers to automate the process of sending physical mail, such as marketing materials, product catalogs, gifts, employee swag, etc.Insurance Policy Administration Systems.Mobile Application Performance Monitoring (APM).Integration Platform as a Service (iPaaS).Distributed Denial of Service (DDoS) Protection.
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